Strategic Marketing Planning by Product Managers—Room for...

Strategic Marketing Planning by Product Managers—Room for Improvement?

Cossé, Thomas J., Swan, John E.
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Volume:
47
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224298304700310
Date:
June, 1983
File:
PDF, 1.35 MB
english, 1983
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