A Methodology for Identifying Innovator Characteristics of...

Journal of Marketing Research 1974 / 08 Vol. 11; Iss. 3

A Methodology for Identifying Innovator Characteristics of New Brand Purchasers

Donnelly, James H., Ivancevich, John M.
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Volume:
11
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377401100314
Date:
August, 1974
File:
PDF, 679 KB
english, 1974
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