Book Review: Global Marketing: Foreign Entry, Local Marketing, and Global Management
Aulakh, Preet S., Eroglu, Sevgin, Ulgado, Francis M.Volume:
5
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1177/1069031X9700500208
Date:
January, 1997
File:
PDF, 422 KB
english, 1997