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The Role of Paid and Earned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
Lovett, Mitchell J., Staelin, RichardYear:
2012
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2171421
File:
PDF, 520 KB
english, 2012