Under the influence of a blogger: The role of...

Psychology and Marketing 2019 / 01

Under the influence of a blogger: The role of information-seeking goals and issue involvement

Balabanis, George, Chatzopoulou, Elena
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Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21182
Date:
January, 2019
File:
PDF, 546 KB
english, 2019
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