Ethnic influences on attractiveness and trustworthiness...

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  • Ethnic influences on attractiveness and trustworthiness...
International Journal of Advertising 2019 / 01

Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers

Lord, Kenneth R., Putrevu, Sanjay, Collins, Alice F.
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Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2018.1548196
Date:
January, 2019
File:
PDF, 1.53 MB
2019
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