How TV sponsorship can help television spot advertising

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European Journal of Marketing 2019 / 01

How TV sponsorship can help television spot advertising

Bellman, Steven, Murphy, Jamie, Arismendez, Shruthi Vale, Varan, Duane
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Journal:
European Journal of Marketing
DOI:
10.1108/EJM-10-2017-0651
Date:
January, 2019
File:
PDF, 199 KB
2019
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