Conceptualizing and Measuring Perceived Service Complexity
Kostopoulos, Ioannis, Boukis, Achilleas, Lodorfos, GeorgeVolume:
27
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2018.1534210
Date:
January, 2019
File:
PDF, 588 KB
2019