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Why Museological Merchandise Displays Enhance Luxury Product Evaluations: An Extended Art Infusion Effect
Logkizidou, Maria, Bottomley, Paul, Angell, Rob, Evanschitzky, HeinerLanguage:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2018.11.001
Date:
December, 2018
File:
PDF, 1.41 MB
english, 2018