![](/img/cover-not-exists.png)
Consumers' engagement with social media activation campaigns: Construct conceptualization and scale development
Mirbagheri, SeyedAlireza, Najmi, ManoochehrLanguage:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21185
Date:
January, 2019
File:
PDF, 648 KB
english, 2019