Using the Benefit Chain for Improved Strategy Formulation

Using the Benefit Chain for Improved Strategy Formulation

Young, Shirley, Feigin, Barbara
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
39
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224297503900315
Date:
July, 1975
File:
PDF, 523 KB
english, 1975
Conversion to is in progress
Conversion to is failed