The Smell of Healthy Choices: Cross-Modal Sensory...

Journal of Marketing Research 2019 / 01

The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases

Biswas, Dipayan, Szocs, Courtney
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/0022243718820585
Date:
January, 2019
File:
PDF, 486 KB
english, 2019
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