The Influence of Message Framing and Issue Involvement

The Influence of Message Framing and Issue Involvement

Maheswaran, Durairaj, Meyers-Levy, Joan
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Volume:
27
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379002700310
Date:
August, 1990
File:
PDF, 960 KB
english, 1990
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