![](/img/cover-not-exists.png)
The Influence of Message Framing and Issue Involvement
Maheswaran, Durairaj, Meyers-Levy, JoanVolume:
27
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379002700310
Date:
August, 1990
File:
PDF, 960 KB
english, 1990