Social Marketing: Its Definition and Domain

Journal of Public Policy & Marketing 1994 / 03 Vol. 13; Iss. 1

Social Marketing: Its Definition and Domain

Andreasen, Alan R.
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Volume:
13
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.1177/074391569401300109
Date:
March, 1994
File:
PDF, 997 KB
english, 1994
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