QR code advertising: a cross-country comparison of Turkish...

International Journal of Internet Marketing and Advertising 2018 Vol. 12; Iss. 1

QR code advertising: a cross-country comparison of Turkish and German consumers

Meydanoğlu, Ela Sibel Bayrak, Çilingirtürk, Ahmet Mete, Böhm, Stephan, Klein, Müge
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Volume:
12
Year:
2018
Language:
english
Journal:
International Journal of Internet Marketing and Advertising
DOI:
10.1504/IJIMA.2018.089201
File:
PDF, 798 KB
english, 2018
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