Triggering effects of mobile video marketing in nature...

Information Processing & Management 2019 / 05 Vol. 56; Iss. 3

Triggering effects of mobile video marketing in nature tourism: Media richness perspective

Alamäki, Ari, Pesonen, Juho, Dirin, Amir
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Volume:
56
Language:
english
Journal:
Information Processing & Management
DOI:
10.1016/j.ipm.2019.01.003
Date:
May, 2019
File:
PDF, 7.49 MB
english, 2019
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