Effect of Attribute Complementarity on Consumers'...

Social Behavior and Personality An International Journal 2018 / 10 Vol. 46; Iss. 10

Effect of Attribute Complementarity on Consumers' Willingness to Pay for Bundled Products

Lin, Chien-Huang, Chen, Ming
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Volume:
46
Journal:
Social Behavior and Personality: an international journal
DOI:
10.2224/sbp.7173
Date:
October, 2018
File:
PDF, 69 KB
2018
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