A Longitudinal Examination of Net Promoter and Firm Revenue Growth
Keiningham, Timothy L., Cooil, Bruce, Andreassen, Tor Wallin, Aksoy, LerzanVolume:
71
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.71.3.039
Date:
July, 2007
File:
PDF, 380 KB
2007