Here Today, Gone Tomorrow? Mapping and modeling the pop-up...

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Journal of Retailing and Consumer Services 2019 / 1

Here Today, Gone Tomorrow? Mapping and modeling the pop-up retail customer journey

Rudkowski, Janice, Heney, Chelsea, Yu, Hong, Sedlezky, Sean, Gunn, Frances
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Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2018.11.003
Date:
January, 2019
File:
PDF, 20.62 MB
english, 2019
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