Customer equity of Pakistani fast food restaurant: A study...

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Management Science Letters 2017

Customer equity of Pakistani fast food restaurant: A study of attitudinal customer equity

Nawaz, Zubair, Ahmad, Muhammad Zaheer, Piracha, Salman Hussain, Raza, Muhammad Aamir
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Year:
2017
Journal:
Management Science Letters
DOI:
10.5267/j.msl.2016.11.010
File:
PDF, 266 KB
2017
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