An Exposition of the Box-Jenkins Transfer Function Analysis...

Journal of Marketing Research 1977 / 05 Vol. 14; Iss. 2

An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship

Helmer, Richard M., Johansson, Johny K.
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Volume:
14
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377701400210
Date:
May, 1977
File:
PDF, 1.30 MB
english, 1977
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