Credibility, audacity and joy: Brand personalities that...

BAR Brazilian Administration Review 2019 / 01 Vol. 15; Iss. 4

Credibility, audacity and joy: Brand personalities that connect users to social media

Demo, Gisela, Silva, Talita Lima da, Watanabe, Eluiza, Scussel, Fernanda Bueno Cardoso
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Volume:
15
Journal:
BAR - Brazilian Administration Review
DOI:
10.1590/1807-7692bar2018180088
Date:
January, 2019
File:
PDF, 567 KB
2019
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