Understanding Social Media: The Effect of Belief Type and...

The Journal of Marketing Theory and Practice 2019 / 01 Vol. 27; Iss. 1

Understanding Social Media: The Effect of Belief Type and Product Type on Consumers’ Social Media Use

Micu, Camelia C., Sciandra, Michael R., Micu, Anca
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Volume:
27
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2018.1534212
Date:
January, 2019
File:
PDF, 514 KB
english, 2019
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