Getting more likes: the impact of narrative person and...

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Journal of the Academy of Marketing Science 2019 / 2

Getting more likes: the impact of narrative person and brand image on customer–brand interactions

Chang, Yaping, Li, You, Yan, Jun, Kumar, V.
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Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-019-00632-2
Date:
February, 2019
File:
PDF, 1.17 MB
english, 2019
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