When Should a Brand Cut Ties With a Scandalized Endorser?

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Communication & Sport 2019 / 01

When Should a Brand Cut Ties With a Scandalized Endorser?

Sato, Shintaro, Arai, Akiko, Tsuji, Yosuke, Kay, Mark
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Language:
english
Journal:
Communication & Sport
DOI:
10.1177/2167479519826054
Date:
January, 2019
File:
PDF, 511 KB
english, 2019
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