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[Lecture Notes in Business Information Processing] Information Systems Volume 341 (15th European, Mediterranean, and Middle Eastern Conference, EMCIS 2018, Limassol, Cyprus, October 4-5, 2018, Proceedings) || An In-Store Mobile App for Customer Engagement: Discovering Hedonic and Utilitarian Motivations in UK Grocery Retail
Themistocleous, Marinos, Rupino da Cunha, PauloVolume:
10.1007/97
Year:
2019
DOI:
10.1007/978-3-030-11395-7_20
File:
PDF, 3.07 MB
2019