Market Pioneer and Early Follower Survival Risks: A...

Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets

Min, Sungwook, Kalwani, Manohar U., Robinson, William T.
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Volume:
70
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.70.1.015.qxd
Date:
January, 2006
File:
PDF, 153 KB
2006
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