A study into mechanisms of attitudinal scale conversion: A...

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Quantitative Marketing and Economics 2019 / 1

A study into mechanisms of attitudinal scale conversion: A randomized stochastic ordering approach

Gilula, Zvi, McCulloch, Robert E., Ritov, Yaacov, Urminsky, Oleg
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Journal:
Quantitative Marketing and Economics
DOI:
10.1007/s11129-019-09209-3
Date:
January, 2019
File:
PDF, 3.14 MB
2019
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