Claiming best or better? The effect of target brand's and...

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  • Claiming best or better? The effect of target brand's and...

Claiming best or better? The effect of target brand's and competitor's puffery on holistic and analytic thinkers

Yang, Defeng, Xie, Ninghui, Su, Sarena J.
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Language:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1754
Date:
February, 2019
File:
PDF, 1.03 MB
english, 2019
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