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Claiming best or better? The effect of target brand's and competitor's puffery on holistic and analytic thinkers
Yang, Defeng, Xie, Ninghui, Su, Sarena J.Language:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1754
Date:
February, 2019
File:
PDF, 1.03 MB
english, 2019