Content is King – But Who is the King of Kings? The Effect...

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Content is King – But Who is the King of Kings? The Effect of Content Marketing, Sponsored Content & User-Generated Content on Brand Responses

Müller, Johannes, Christandl, Fabian
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Language:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2019.02.006
Date:
February, 2019
File:
PDF, 528 KB
english, 2019
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