Content is King – But Who is the King of Kings? The Effect of Content Marketing, Sponsored Content & User-Generated Content on Brand Responses
Müller, Johannes, Christandl, FabianLanguage:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2019.02.006
Date:
February, 2019
File:
PDF, 528 KB
english, 2019