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Journal of Family Business Strategy 2019 / 2

How promoting a family firm image affects customer perception in the age of social media

Zanon, Johanna, Scholl-Grissemann, Ursula, Kallmuenzer, Andreas, Kleinhansl, Nikolas, Peters, Mike
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Language:
english
Journal:
Journal of Family Business Strategy
DOI:
10.1016/j.jfbs.2019.01.007
Date:
February, 2019
File:
PDF, 2.98 MB
english, 2019
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