How Does Consumers’ Local or Global Identity Influence...

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Journal of Marketing 2019 / 02

How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance

Yang, Zhiyong, Sun, Sijie, Lalwani, Ashok K., Janakiraman, Narayan
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Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/0022242918825269
Date:
February, 2019
File:
PDF, 496 KB
english, 2019
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