Assessing Trade Show Functions and Performance: An...

Journal of Marketing 1987 / 07 Vol. 51; Iss. 3

Assessing Trade Show Functions and Performance: An Exploratory Study

Kerin, Roger A., Cron, William L.
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Volume:
51
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224298705100306
Date:
July, 1987
File:
PDF, 1.04 MB
english, 1987
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