Customer engagement, non-transactional behaviors and...

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International Journal of Bank Marketing 2019 / 02

Customer engagement, non-transactional behaviors and experience in services

Moliner-Tena, Miguel Angel, Monferrer-Tirado, Diego, Estrada-Guillén, Marta
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Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/IJBM-04-2018-0107
Date:
February, 2019
File:
PDF, 293 KB
english, 2019
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