Targeted Promotions on an E-Book Platform: Crowding Out,...

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Journal of Marketing Research 2019 / 01

Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs

Fong, Nathan, Zhang, Yuchi, Luo, Xueming, Wang, Xiaoyi
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/0022243718817513
Date:
January, 2019
File:
PDF, 341 KB
english, 2019
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