Cognitive Consequences of Brand Loyalty

Journal of Marketing Research 1972 / 02 Vol. 9; Iss. 1

Cognitive Consequences of Brand Loyalty

Cohen, Joel B., Houston, Michael J.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
9
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377200900122
Date:
February, 1972
File:
PDF, 564 KB
english, 1972
Conversion to is in progress
Conversion to is failed