Exploring the Determinants of Broadway Show Success

Journal of Marketing Research 1998 / 08 Vol. 35; Iss. 3

Exploring the Determinants of Broadway Show Success

Reddy, Srinivas K., Swaminathan, Vanitha, Motley, Carol M.
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Volume:
35
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379803500307
Date:
August, 1998
File:
PDF, 1.69 MB
english, 1998
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