Production of Online Word‐of‐Mouth: Peer Effects and the...

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Production and Operations Management 2019 / 02

Production of Online Word‐of‐Mouth: Peer Effects and the Moderation of User Characteristics

Wang, Yang, Goes, Paulo, Wei, Zaiyan, Zeng, Daniel
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Language:
english
Journal:
Production and Operations Management
DOI:
10.1111/poms.13007
Date:
February, 2019
File:
PDF, 2.12 MB
english, 2019
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