Using Childhood Memories to Gain Insight into Brand Meaning

Journal of Marketing 2007 / 04 Vol. 71; Iss. 2

Using Childhood Memories to Gain Insight into Brand Meaning

Braun-LaTour, Kathryn A., LaTour, Michael S., Zinkhan, George M.
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Volume:
71
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.71.2.045
Date:
April, 2007
File:
PDF, 155 KB
2007
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