Is Online Multiple-Stores Cooperative Promotion Better Than...

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Information & Management 2019 / 2

Is Online Multiple-Stores Cooperative Promotion Better Than Single-Store Promotion? Misprediction from Evaluation Mode

Yang, Lu, Huang, Yunhui, Ho, Yi-Chun (Chad), Lin, Zhijie
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Language:
english
Journal:
Information & Management
DOI:
10.1016/j.im.2019.02.003
Date:
February, 2019
File:
PDF, 673 KB
english, 2019
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