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Place Branding and Public Diplomacy 2019 / 3

Customer-based place brand equity and investments: study of West Bengal

Bose, Sunny, Pradhan, Sudeepta, Siriguppi, Dwarakanath, Alreddy, Santosh Kumar
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Journal:
Place Branding and Public Diplomacy
DOI:
10.1057/s41254-019-00121-x
Date:
March, 2019
File:
PDF, 578 KB
2019
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