Which appeals (ethos, pathos, logos) are the most important for Airbnb users to booking?
Han, Heejeong, Shin, Seunghun, Chung, Namho, Koo, ChulmoLanguage:
english
Journal:
International Journal of Contemporary Hospitality Management
DOI:
10.1108/IJCHM-12-2017-0784
Date:
February, 2019
File:
PDF, 267 KB
english, 2019