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The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
Libai, Barak, Muller, Eitan, Peres, RenanaVolume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.73.3.019
Date:
May, 2009
File:
PDF, 181 KB
english, 2009