Effect of the use of social media in trust, loyalty and...

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The International Review of Retail Distribution and Consumer Research 2019 / 03

Effect of the use of social media in trust, loyalty and purchase intention in physical stores

Mainardes, Emerson Wagner, Cardoso, Marcelo Vieira
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Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2019.1583593
Date:
March, 2019
File:
PDF, 2.14 MB
2019
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