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When Should a Retailer Create an Exciting Store Environment?
Kaltcheva, Velitchka D., Weitz, Barton A.Volume:
70
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.70.1.107.qxd
Date:
January, 2006
File:
PDF, 106 KB
english, 2006