Managing the Future: CEO Attention and Innovation Outcomes

Journal of Marketing 2007 / 10 Vol. 71; Iss. 4

Managing the Future: CEO Attention and Innovation Outcomes

Yadav, Manjit S., Prabhu, Jaideep C., Chandy, Rajesh K.
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Volume:
71
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.71.4.084
Date:
October, 2007
File:
PDF, 114 KB
english, 2007
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