FRUGAL AND REVERSE INNOVATION FOR HARNESSING THE BUSINESS...

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International Journal of Innovation Management 2019 / 02

FRUGAL AND REVERSE INNOVATION FOR HARNESSING THE BUSINESS POTENTIAL OF EMERGING MARKETS — THE CASE OF A DANISH MNC

AGARWAL, NIVEDITA, BREM, ALEXANDER, DWIVEDI, SANJEET
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Language:
english
Journal:
International Journal of Innovation Management
DOI:
10.1142/S1363919620500097
Date:
February, 2019
File:
PDF, 469 KB
english, 2019
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