‘Birds of a Feather Flock Together’: Strategic Implications...

Journal of Advertising Research 2003 / 12 Vol. 43; Iss. 4

‘Birds of a Feather Flock Together’: Strategic Implications for Advertising Agencies

Crutchfield, Tammy Neal, Spake, Deobrah F., D'Souza, Giles, Morgan, Robert M.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
43
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-43-4-361-369
Date:
December, 2003
File:
PDF, 905 KB
english, 2003
Conversion to is in progress
Conversion to is failed