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Hallowed be thy brand: measuring perceived brand sacredness
Wang, Cheng Lu, Sarkar, Juhi Gahlot, Sarkar, AbhigyanLanguage:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-08-2017-0551
Date:
February, 2019
File:
PDF, 317 KB
english, 2019