Hallowed be thy brand: measuring perceived brand sacredness

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  • Hallowed be thy brand: measuring perceived brand sacredness

Hallowed be thy brand: measuring perceived brand sacredness

Wang, Cheng Lu, Sarkar, Juhi Gahlot, Sarkar, Abhigyan
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Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-08-2017-0551
Date:
February, 2019
File:
PDF, 317 KB
english, 2019
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