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Customer Portfolio Analysis: Applying Financial Risk and Volatility Measures to Customer Segmentation and Risk-Adjusted Lifetime Value Determination
von Wangenheim, Florian, Lentz, PatrickYear:
2005
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.782064
File:
PDF, 240 KB
english, 2005